In the Boys and Girls club ad, nothing is being "sold", but they are trying to convince members of the community to join. The hook is the writing on the hand saying "in these hands: The sound of a guitar or the sound of a gun. A story of desperation or one of inspiration. Blueprints to build a house or plans to break into one. Sign language or gang signs a painter or a con artist. All depending on who gives them a hand" by this quote the creators of the ad are implying that joining this association could make you into a good and prevent violence. The target audience for this would be parents of troubled kids, or even troubled kids looking to change. I feel as though this ad is made to be inspirational, as if the creator is trying to show what things are compared to what they could be.
This add, to me symbolizes making a choice, it could be a choice to change, a choice to be a certain way, or a choice to help. I feel as though this ad is probably really effective I know that as I was reading it I really thought about the comparisons they made like "the sound of music or the sound of a gun". The message is join this club to prevent violence. My opinion of the ad overall is that it uses really good comparisons and examples and I think that the boys and girls club is a great program. I really liked the ad they came up with I feel like if they had more visuals rather than the words it could be a bit more effective. This ad doesn’t have a lot of ads similar to it so it is hard to compare it to another one but I think it has a message and it gets it across rather effectively.
Over all
this was a good add to break down, because it was different by not trying to
sell a product but rather convince people to join them. As a member of 4-h I can
relate to this add; our club is always trying to recruit new members and the 4-H
foundation and Community Club Council is always out supporting the organization
promoting the members and stating the pros of living a life involved with this
program. I know that it is not easy to recruit members and I really think that
this add has good intentions.


